FENTON, Mo. (First Alert 4) – As the saying goes, there is power in social media. That has proven true for a small business in St. Louis, giving the owner of Hog Call Barbeque food truck a renewed sense of hope during a slow winter season.
When it comes to a small business, it is the community that keeps you going.
“We are so blessed,” said Philip Kraus, owner of Hog Call Barbeque.
But when it comes to a food truck, not every season is on your side.
“It’s hard in the winter time for food trucks,” said Kraus.
But all it took for Hog Call was a viral moment to put the winter blues in the past.
“I saw you on TikTok,” a customer said.
“I never realized how powerful something like this could be,” said Kraus.
It all started after an event that didn’t go as planned earlier this month.
“We’d been having a conversation about how it’s really slow this winter which is hard and we were kind of waiting for summer to come around,” said Lily Kraus, daughter.
Lily wanted more for her dad, so she turned to social media.
“So I just kind a filmed the video thinking 100 or 150 people from St. Louis would see his name and come see him at a festival or a fair,” she said.
But now with 2.2 million views and counting, Lily said it’s an answered pray.
“I have watched my dad for the last ten years work to build his business and I’m really proud of him. I just really want him to succeed all the time which is what I was posting about,” she said.
On their first day back since their new found fame, TikTok and barbeque was all the talk.
“So you saw the video,” Kraus asked a customer?
He was finding humor in the video that made it all happen with his new customers.
“It was pretty pathetic wasn’t it. All I was missing was a rainy day, broken umbrella and a one eyed dog. It couldn’t be any more pathetic than that, but it was worth,” he said.
The power of social media…reminding us there are blessings in every season.
To find out more about Hog Call Barbeque check out its Facebook page.
Copyright 2025 KMOV. All rights reserved.
This article was originally published by a www.firstalert4.com . Read the Original article here. .