Photo: Big White
UPDATE: 3:30 p.m.
Big White Ski Resort says its team was forced to delete a post made Saturday morning on X due to inappropriate comments.
“Today, we made a business decision regarding our continued use of the media platform X, formerly known as Twitter. We certainly didn’t expect this to make so much news, but given the unsavory nature of some comments on the post, we deemed it necessary to delete it entirely,” said Michael J. Ballingall, senior VP of the resort.
“This reaction underscores the rationale behind our choice to step away from using the platform. While the post has been removed, our stance on the use of X within our social media profile remains the same,” Ballingall added.
UPDATE: 1:20 p.m.
After posting to X Saturday morning that it would no longer be posting on the social media platform, Big White Ski Resort has since taken the post down.
ORIGINAL: 11 a.m.
Big White won’t be posting on X anymore.
The local ski resort posted Saturday morning that it’s “taking a step back from posting” on the website that was formerly known as Twitter before it was bought and renamed by Elon Musk back in 2022.
“While we won’t be actively sharing content, this page will remain open for any inquiries or updates you may need,” Big White posted.
While Big White didn’t provide a reason for the move, it comes some organizations are moving away from the social media giant, following Musk’s speech at Donald Trump’s inauguration event on Monday. He’s faced criticism for making two straight-arm, Nazi-like gestures at the end of his speech.
In response, Musk has said the gesture was meant to convey “my heart goes out to you.”
Last week, the District of North Vancouver deactivated its X account, telling the North Shore News it was due to a rise in complaints about the municipality’s use of the platform and a decline in engagement.
We’re taking a step back from posting on this account. While we won’t be actively sharing content, this page will remain open for any inquiries or updates you may need.
Stay connected via our other social media channels, email newsletter, or https://t.co/Tq7ztPqRf5
— Big White Ski Resort (@BigWhite) January 25, 2025
This article was originally published by a www.castanet.net . Read the Original article here. .