SOCIAL media is redefining the travel industry, with viral videos now replacing traditional travel guides for a huge chunk of an entire generatiom.
According to travel experiences website hellotickets.co.uk, more than 40 per cent of Gen Z now uses TikTok and Instagram instead of Google to plan trips.
One viral post can boost interest in a destination overnight.
The trend has coincided with another phenomenon – the rise of ‘hidden gem’ tourism
More travelers are avoiding over-touristed destinations and seeking unique, less-explored places—thanks to social media recommendations.
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Local economies are shifting, with once-obscure locations experiencing unexpected surges in tourism, forcing cities and small towns to adapt quickly to accommodate new visitors.
Here are five ‘unexpected’ destinations which have experienced a surge in popularity after going viral on social media – how many have you visited?
1. Terlingua, Texas – From abandoned ghost town to Instagram gold
Once a forgotten mining town, Terlingua has become a bohemian desert escape, with quirky saloons, breathtaking sunsets, and Wild West charm.
TikTok has transformed it into a must-stop for road trippers and van-life adventurers.
2. Kravica, Bosnia – Europe’s answer to Bali
Dubbed the “Bali of Europe”, Bosnia’s Kravica Waterfalls has gone viral for its crystal-clear turquoise pools and lush jungle backdrop. The best part?
No overcrowding and no long-haul flight necessary.
3. Tbilisi, Georgia – The European city that no one saw coming
With its cobblestone streets, underground sulfur baths, and buzzing café culture, Tbilisi has been dubbed “the coolest city in Europe you haven’t been to yet”.
TikTok creators highlighting its bohemian vibe, cheap luxury, and ancient winemaking traditions have turned it into a top city-break destination.
4. Cappadocia, Turkey – ‘the most dreamlike experience in the world’
Riding in a hot air balloon over Cappadocia’s surreal landscapes has become one of the most sought-after experiences on TikTok.
This fairytale-like setting, with its rock formations, cave hotels, and golden-hued valleys, is now on every traveller’s bucket list.
5. Astana, Kazakhstan – the sci-fi city that feels like another planet
Imagine a city with futuristic architecture, golden skyscrapers, and a pyramid-shaped opera house—that’s Astana, the capital of Kazakhstan.
Once overlooked, it’s now a destination for travelers who want something truly unique, thanks to its ultra-modern skyline that looks straight out of a sci-fi movie.
This article was originally published by a www.irishnews.com . Read the Original article here. .